Our Purpose
Our Purpose
Social Responsibility
At the core of our company lies a commitment to social responsibility, driven by our founder Andrea's journey through orphanhood. Andrea's vision is simple yet profound: to extend a helping hand to those facing similar circumstances and to empower marginalized children worldwide.
Through charitable initiatives and partnerships, we donate $1 from every purchase to support, raise awareness and provide tangible assistance to vulnerable children. With unwavering determination, we strive to foster kindness and unity, believing that every small act of support can create a ripple effect of positive change. Centred on the belief that together, we can make a meaningful difference in the lives of others.
Creating a brighter, more compassionate world for all.
Our Values
01
Love
A Powerful Driving Force
Care is good, but its not as powerful as love. Love is more than just an emotion; it’s a state of being and a fundamental core value that weaves through every aspect of our business.
Love for us is a commitment to everyone's welfare, even if that commitment might disadvantage us in some way. A principle we value and practice it at integrity. It has shaped our brand and guides how we interact with the world.
02
Authenticity
The Power of Being Real
Authenticity defines our company at its core, guiding us to operate with integrity and transparency. It shapes our culture, fostering genuine connections and trust within our team and with our customers.
We create spaces where every individual's unique strengths and passions are celebrated, nurturing inclusivity and a sense of belonging. Through championing authenticity, we pave the way for sustainable growth and success while empowering a community where everyone feels valued and respected for who they truly are.
03
Compassion
The Act of Showing Kindness and Empathy to Others.
We embrace compassion as a core value that extends beyond empathy. It involves not only understanding others' perspectives but also actively adjusting our actions based on how they may affect those around us. This commitment means we engage thoughtfully, weighing various viewpoints before responding.
We believe that genuine concern for others' needs cultivates appreciation and tolerance, fostering an environment of safety and trust. In this space, meaningful connections can flourish, paving the way for learning and growth for all. Join us in embodying compassion as we strive to create a more empathetic and understanding world together.
03
Passion
The Difference Between a Daily Joy, and a Daily Job.
At our company, we thrive on the excitement of what we do. Our team is fueled by boundless energy, driven by one powerful force: passion. Passion is more than a fleeting emotion; it's an intrinsic motivator, a deep connection to our values and unique desires. It's the internal spark that ignites our drive and fuels our creativity.
It’s an energy that comes from within – it is not forced on from without. When individuals align their work with their true passions, magic happens. We get the privilege of sharing our passion with you and believe it can be sustained over the years. We can’t wait to experience the passion that the next decades will bring!
03
Curiosity
A Commitment to Excellence.
At the core of our mission is a commitment to growth and creating meaningful impact. Fueled by an insatiable curiosity, we challenge industry norms, continuously innovating to better serve society. Curiosity, often suppressed by societal norms, is embraced as a catalyst for fulfillment, encouraging deep engagement with the world around us.
Our artisanal jewelry serves as a conduit for self-discovery, designed to reignite your innate curiosity. As the saying goes, "Curiosity killed the cat, but satisfaction brought it back." Let our creations inspire your journey of exploration, leading to profound satisfaction and self-realization.